Prada香港廣東道專門店擴建開幕
Prada Canton Road shop reopening party

22/07/2016

地點 Place: 香港 Hong Kong

屹立於尖沙嘴廣東道多年的 Prada,近日重新擴建開幕,為隆重其事,特於 7 月舉行專門店開幕慶祝酒會,廣邀中、港、韓地超過 600 多位巨星及嘉賓親臨到賀,場面熱鬧。

重新設計的 Prada 專門店,其概念沿自向法籍委內瑞拉裔藝術家 Carlos Cruz-Diez 致敬,Carlos 帶領的動態藝術運動(Kinetic Art Movement),是以強烈的視覺效果表達動感。品牌特別把此創作形式融入香港廣東道專門店的設計中,店外幕牆特採用視覺幾何圖案以作裝飾,在燈光的反射下,呈現不規則的動態美。全新專門店的設計,巧妙地把 Prada 的歷史和傳統,與品牌不斷探究及變化的風格互相結合,豐富的藝術元素配以新物料,演繹50年代設計,品牌標誌性的象徵:黑白菱格地板、經釉燒處理的淡綠色牆身、品牌經典綠色橫梁天花、天鵝絨物料及樹脂玻璃……等等靈活運用,帶來富格調的購物空間。

人物: Armando Tolomelli 先生(C.E.O. of Prada Asia Pacific)、劉青雲先生、Stefano Cantino 先生 (Group Strategic Marketing Director of Prada)、宋慧喬小姐、陳慧琳小姐、曹星如先生、黃偉文先生、徐濠縈小姐、周汶錡小姐、羅君兒小姐、石貞善小姐等。

The Prada store on Tsim Sha Tsui’s Canton Road recently re-opened after an expansion. To celebrate the occasion, it held a cocktail reception in July. More than 600 guests were invited from mainland China, Hong Kong, and Korea including many stars and socialites. The redesigned Prada shop pays tribute to Franco-Venezuelan artist Carlos Cruz-Diez. Carlos led the Kinetic Art Movement, which seeks to give movement a strong visual expression. The artist’s influence is evident in the shop’s façade, which features an optical geometric pattern, and is especially dynamic when lit up.

People: Mr. Armando Tolomelli (C.E.O. of Prada Asia Pacific), Mr. Sean Lau, Mr. Stefano Cantino (Group Strategic Marketing Director of Prada), Ms. Song Hye Kyo, Ms. Kelly Chen , Mr. Rex Tso, Mr. Wyman Wong, Ms. Hilary Tsui, Ms. Queenie Law, Ms. Arissa Cheo, etc.